Prevention of HIV among black African men under 30s in UK Essay - 1

Prevention of HIV among black African men under 30s in UK - Essay Example To communicate effectively, Health promotion and communication theory is the most idea since besides passing the message, it gives the health advantages of the campaign, detailing the most preferred ways of prevention. The high rates of HIV among black men shows that they need to adopt behavior change in order to reduce the high risk of infection. The efficiency of campaigns on behavior change e among these individuals will depend on several factors. These factors are evident from the health belief model. Effective communication should target on ensuring that the target perceives the threat of HIV realistically. This will involve an understanding that an individual is susceptible to the disease. In addition, these men should realize the severity of the disease. HIV management has severe consequences that include economical strains and social stigma. Black men realizing the severity of the matter are likely to conform to behavior change reducing their risk of infection. However, majority of the men in the group of men below thirty years perceive a very low risk of transmitting HIV and hinders preventing measures (Owuor, 2009). The perception of the barriers involved in attaining behavior change is critical in determining whether an individual can overcome the barriers and adopt a responsible sexual behavior. Some youth claim that barriers to behavior change involve the reduction of enjoy ability of sex. For majority of black men below the age of thirty, this is a limiting factor to consistent practice of protected sex. In addition, the societal view of condom use and the portrayal of enjoyment of sex without condoms in mass media hinder the target group from effective behavior change. The commonness of HIV with this group is due to the increase of homosexuality. Most of the homosexuals have not adopted any behavior changes despite the high prevalence. The efficiency of prevention will be determined by